Helping Local Businesses Grow
No Contracts. Just Results
We live in a modern, technology-driven world. Local Rising Marketing is your Nashville SEO answer for your business, big or small. Nashville is a bustling, busy, and ever-growing music city that’s full of thriving businesses and transplants chasing dreams. Having an effective marketing strategy helps people reach those dreams.
From the smallest sole proprietor owned business to massive corporations, every business needs to utilize Search Engine Optimization (SEO). We may be a small Nashville SEO company, but we are mighty. We don’t succeed unless you see results.
You are an expert in your line of business, so leave the marketing to our experts. We don’t try to wear all of the hats involved in your company, or try to be a jack of all trades. Neither should you. When we’re the master of our profession and you’re the master of yours, that’s where we all see results.
Contact us for your free initial consultation. In this first contact, we’ll discuss your business needs and form a plan of action. We’re a team in this endeavor, so let Local Rising Marketing be your preferred Nashville SEO company.
Search Engine Optimization
On page SEO, proper keyword research and utilization, content optimization, Google rankings, we know what you want, and have faith; we also know what Google wants.
Don't have a website? There’s no point investing dollars in setting up a website, if it is unable to generate leads for your business. We can help get you those leads fast through latest digital marketing techniques.
It is difficult to set up an online business without a website, which acts as a virtual storefront for your products/services. We can design websites depending on your specific needs and preferences.
PPC Ads and Social Media Management
We can make your PPC Ads more results-driven and conversion rate optimized. This apart, we can help you launch effective social media marketing campaigns to increase brand visibility and recognition.
Why Work With Us
Nashville SEO Company
What’s the best part about working with a multi-service company for your marketing and SEO services? It’s that you’ll get a cohesive marketing machine working for your business. We know the ins and outs, the front and back, and the ups and downs of marketing and SEO.
We also offer more than just SEO and can provide results on more than one front. Our results are in the numbers. By offering website design, promotional products, and more, we can combine all of the most effective lead sources to your marketing funnel.
The Importance of Effective SEO
Effective SEO is the key to being seen by Google, Yahoo, and Bing search engines. A successful marketing firm will strive to stay ahead of the algorithm updates for all of the primary search engines.
A capable marketing company can help your business rank higher in search engines, and not just with Google. They should also help you convert clicks to sales. It’s vital that your Nashville marketing firm you choose has a comprehensive knowledge of methods of paid and organic traffic.
Combined Services - Benefits of Multi-Service Marketing
We use a combination of SEO techniques to ensure customers are driven to your business when they’re online. Local Rising Marketing strives to use a variety of tools together to support your business goals and help you succeed.
By combining our multiple services, we can create a comprehensive multi-faceted marketing strategy. Our methods bring success, and our testimonials and statistics prove it. Local Rising Marketing wants to be your choice for your Nashville SEO company.
Statistics Show Success
It’s essential to understand the numbers behind seeing success on Google and other search engines. For example:
- The top listing on Google’s first page gets 32% of all click-throughs.
- Google maintains a 74.75% market share for search engines.
- 75% of web users won’t look past the first page of search results.
- Estimates suggest that 2020 will bring 221 million mobile phone searchers to the market.
Tools of the Trade
SEO tools are applied in customer-facing content as well as in the bones of your website through meta tags, geotags, and other similar source code resources. Every additional tool in your arsenal just builds on the foundations of your business. While the following list isn’t a comprehensive list of the tools at our disposal, it does explain our primary toolbox.
Relevant content is the backbone of your business website. Content must provide value to retain interest and keep customers engaged. Publishing valuable content frequently will help you keep your keywords and SEO fresh. New and fresh content is published at least once a week by 38% of successful marketers.
Content marketing provides three times more leads than pay per click advertising. Plus, you’ll build up repeat readership because people will be coming to your site as a resource. Photographs in your web content and blog posts get 94% more views than posts without at least one photo.
Backlinks are critical for SEO because they give authority and legitimacy to your site. If other websites refer to your page in their links, then search engines will give more gravity to your business in the Search Engine Results Pages (SERPs).
There are over 5.5 billion searches on Google daily. That means the more gravity your backlinks can bring you, the stronger the chance you have of hitting high on the first page. Companies with blogs and effective content receive 97% more backlinks, so that’s a lot of Google power.
Keyword research and utilization is a big part of making the most of your SEO and marketing strategy. Finding the words people are actively using to find similar businesses to yours will get you to the first page of the targeted search engines. Spamming keywords in your content won’t help your case. A marketing firm will show you how to use keywords in your content effectively.
On Page Optimization
Some businesses work hard to optimize their home page, but their customers need information found on other pages. On-page optimization ensures that the same focus put on the home page is placed on other pages that hold important content. A valuable marketing firm will ensure that all your pages are full of effective SEO and relevant content.
Google and other search engines will give more online authority to your business if the location and legitimacy are verified from more than one source. Geographical citations are important for local SEO, letting people in your area know about you.
Geographical searches rely on the Name, Address, and Phone (NAP) of a business to be easily accessed. Surprisingly, 56% of companies haven’t claimed their Google business listings, and 82% haven’t declared their Bing listings.
In the age of mobile tech, 93% of online web interactions start with a search engine query. In 2018, “Near me” was used in 82% of smartphone searches (92% among Millenials), in coordination with business type. Geotags and Google Maps are going to be your most influential tool for people finding your business when they use this search phrase.
Upwards of 60% of Google searches are performed on a mobile device while people are out and about. Geotags are source code tags with location coordinates that link your business location to the search keywords. Another important statistic to consider, 88% of consumers will contact or visit a business within 24 hours of their initial google search.
Blogging has been a term that has floated around the internet since its inception. Blogs started as a way for people to create a digital journal to share with others. This has become a method for businesses to present easily digestible chunks of information relevant to their keywords. Every blog post offers new opportunities to improve your SEO weight in searches.
Updating old posts with new content can refresh your site and increase traffic by upwards of 100%. The reason blogging is considered one of the most potent tools in your marketing campaign is the ease in which blog posts can convey relevant content. An effective content marketing strategy, when followed closely, can increase your web traffic by 2000%.
Mobile Site Optimization
It’s predicted that by 2021, mobile searches will drive at least 54% in sales. Mobile searches see far more click-throughs than home-based computer searches. As mentioned above, geo-specific searches are conducted most frequently from mobile devices. Among smartphone users, 57% said they would not recommend a business if their website wasn’t easy to read on their mobile device.
Results Driven Marketing Process
First and foremost, our entire goal is to see other businesses succeed in their industry. If our efforts can’t provide the results needed for that success, we aren’t thriving either. Google churns out new algorithm updates frequently enough that web content needs to be an ever-evolving and updated process.
Facebook and other social media platforms use SEO and have entirely different algorithms. These also need to be studied to make your marketing campaign effective. Learning how to create compelling organic content to drive business on social media is also going to be a valuable tool.
Some other essential tools in your business toolbox are brand identity and top of mind awareness. Brand identity is your business image. This is your color scheme, logo, packaging, stationery, website, etc. You want to make sure it’s cohesive and memorable to the public.
Top of mind awareness is having your business come to mind when someone asks, “do you know of a place that has [insert service or product]” and your business is the one they recommend.
Local Rising Marketing knows our stuff. We use every new bit of information out there to benefit our customers. Give us a call today to schedule your free consultation and SEO audit. Let us work together to help you and your business succeed today.